Dr. Jooyoung Kim is a Professor of Advertising in Grady College of Journalism and Mass Communication at the University of Georgia. He is also the Executive Director of the Business and Public Communication Fellows Program in cooperation with Cox International Center for Mass Communication Training and Research. Dr. Kim’s research seeks to advance the scientific knowledge on understanding the interactions between advertising and consumers across the media platforms, including emerging digital media such as the metaverse. His research activities include numerous conference presentations, invited speeches at academic and business venues, and many publications in leading advertising journals such as the Journal of Advertising and the International Journal of Advertising. He was the Secretary of the American Academy of Advertising in 2021-2022 and is the Editor-in-Chief of the Journal of Interactive Advertising.
Ph.D., Mass Communication, University of Florida, Gainesville
M.A., Integrated Marketing Communications, University of Colorado at Boulder
B.A., Economics, Hongik University, Seoul